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Architecting Experience: A Marketing Science And Digital Analytics Handbook
Af: Scot R. Wheeler, Scot R Wheeler Engelsk Hardback
SPAR
kr 146
Architecting Experience: A Marketing Science And Digital Analytics Handbook
Af: Scot R. Wheeler, Scot R Wheeler Engelsk Hardback

 

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.

Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

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In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.

Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

Produktdetaljer
Sprog: Engelsk
Sider: 280
ISBN-13: 9789814678414
Indbinding: Hardback
Udgave:
ISBN-10: 9814678414
Kategori: Salg og marketing
Udg. Dato: 19 feb 2016
Længde: 20mm
Bredde: 159mm
Højde: 237mm
Oplagsdato: 19 feb 2016
Forfatter(e) Scot R. Wheeler, Scot R Wheeler


Kategori Salg og marketing


Sprog Engelsk


Indbinding Hardback


Sider 280


Udgave


Længde 20mm


Bredde 159mm


Højde 237mm

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