Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Brand Positioning
SPAR
kr 42

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.

Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.

This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

Eksklusiv medlemspris 385 kr
Medlemspris 389 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 427 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 42 kr
Se vores konkurrenters priser her
God 15.849 anmeldelser på

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.

Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.

This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

Produktdetaljer
Sprog: Engelsk
Sider: 254
ISBN-13: 9780367250195
Indbinding: Paperback
Udgave:
ISBN-10: 0367250195
Kategori: Reklame
Udg. Dato: 6 feb 2020
Længde: 13mm
Bredde: 179mm
Højde: 246mm
Oplagsdato: 6 feb 2020
Forfatter(e) Erik (Amsterdam University of Applied Sciences Kostelijk, Karel Jan (Hanze University of Applied Sciences Alsem, Karel Jan Alsem, Erik Kostelijk


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 254


Udgave


Længde 13mm


Bredde 179mm


Højde 246mm


Udg. Dato 6 feb 2020


Oplagsdato 6 feb 2020

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
E-BOG
Eksklusiv medlemspris kr 186

kr 219
Normalpris
kr 189
Medlemspris
SPAR
kr 33
E-BOG
Eksklusiv medlemspris kr 140

kr 199
Normalpris
kr 146
Medlemspris
SPAR
kr 59
LYDBOG
Eksklusiv medlemspris kr 78

kr 99
Normalpris
kr 80
Medlemspris
SPAR
kr 21
E-BOG
Eksklusiv medlemspris kr 195

kr 196
Normalpris
kr 195
Medlemspris
SPAR
kr 1
BOG (HÆFTET)
Eksklusiv medlemspris kr 197

kr 249
Normalpris
kr 202
Medlemspris
SPAR
kr 52
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 282

kr 315
Normalpris
kr 285
Medlemspris
SPAR
kr 33
BOG (PAPERBACK)
Eksklusiv medlemspris kr 147

kr 168
Normalpris
kr 149
Medlemspris
SPAR
kr 21
BOG (PAPERBACK)
Eksklusiv medlemspris kr 115

kr 119
Normalpris
kr 115
Medlemspris
SPAR
kr 4
BOG (PAPERBACK)
Eksklusiv medlemspris kr 96

kr 99
Normalpris
kr 96
Medlemspris
SPAR
kr 3
BOG (HÆFTET)
Eksklusiv medlemspris kr 391

kr 475
Normalpris
kr 399
Medlemspris
SPAR
kr 84
BOG (PAPERBACK)
Eksklusiv medlemspris kr 367

kr 404
Normalpris
kr 371
Medlemspris
SPAR
kr 37
BOG (HÆFTET)
Eksklusiv medlemspris kr 152

kr 199
Normalpris
kr 157
Medlemspris
SPAR
kr 47
BOG (HÆFTET)
Eksklusiv medlemspris kr 259

kr 299
Normalpris
kr 263
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Eksklusiv medlemspris kr 410

kr 478
Normalpris
kr 417
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 164

kr 168
Normalpris
kr 164
Medlemspris
SPAR
kr 4
BOG (PAPERBACK)
Eksklusiv medlemspris kr 144

kr 149
Normalpris
kr 145
Medlemspris
SPAR
kr 5
BOG (HARDBACK)
Eksklusiv medlemspris kr 172

kr 224
Normalpris
kr 177
Medlemspris
SPAR
kr 52
BOG (HÆFTET)
Eksklusiv medlemspris kr 189

kr 280
Normalpris
kr 198
Medlemspris
SPAR
kr 91
BOG (INDBUNDET)
Eksklusiv medlemspris kr 208

kr 299
Normalpris
kr 217
Medlemspris
SPAR
kr 91