WINNER: Independent Press Award 2021 - Marketing & Public Relations category
WINNER: NYC Big Book Award 2020 - Sales and Marketing category
WINNER: The Stevie Awards 2020 - ''Book of the Year'' Silver award, Women in Business category
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google.
Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer''s life has changed as a result of them.
Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a ''hero'' to ''sidekick'' mentality, and positioning the customer as a key influencer to motivate the audience.
Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer''s personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it.
Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, to tap into authentic brand loyalty and human connection.
WINNER: Independent Press Award 2021 - Marketing & Public Relations category
WINNER: NYC Big Book Award 2020 - Sales and Marketing category
WINNER: The Stevie Awards 2020 - ''Book of the Year'' Silver award, Women in Business category
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google.
Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer''s life has changed as a result of them.
Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a ''hero'' to ''sidekick'' mentality, and positioning the customer as a key influencer to motivate the audience.
Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer''s personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it.
Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, to tap into authentic brand loyalty and human connection.
Prisen for levering afhænger af typen af dit medlemskab, eller om du ikke har et medlemskab.
Hvis du ikke har et medlemsskab er priserne som følger:
Levering til pakkeshop | 39,95 kr. pr. ordre |
Hjemmelevering | 59,90 kr. pr. ordre |
Med et guldmedlemsskab er leveringspriserne:
Levering til pakkeshop. Ordrer under 250 kr. | 34,95 kr. pr. ordre |
Levering til pakkeshop. Ordrer over 250 kr. | 24,95 kr. pr. ordre |
Hjemmelevering. Ordrer under 250 kr. | 59,90 kr. pr. ordre |
Hjemmelevering. Ordrer over 250 kr. | 49,90 kr. pr. ordre |
Med et plating- eller streaming medlemsskab er leveringspriserne:
Levering til pakkeshop. Ordrer under 250 kr. | 24,95 kr. pr. ordre |
Levering til pakkeshop. Ordrer over 250 kr. | 0 kr. pr. ordre |
Hjemmelevering. Ordrer under 250 kr. | 44,90 kr. pr. ordre |
Hjemmelevering. Ordrer over 250 kr. | 19,95 kr. pr. ordre |
Bemærk venligst, at vi forbeholder os retten til at ændre i et fragtbeløb efter ordreafgivelse, hvis man som kunde har opnået en særlig fragtpris pga. køb for over 250 kr. og efterfølgende retter i sin ordre, så ordrebeløbet kommer under 250 kr. Ovenstående fragtpriser for ordrer under 250 kr. vil i så fald være gældende.
Levering
Varerne sendes indenfor 1-6 hverdage. Den konkrete leveringstid står oplyst ved hver enkelt vare. Levering sker med PostNord eller DAO distribution. Vi leverer kun i Danmark og ikke til Grønland og Færøerne.
Vær opmærksom på, at DAO ofte leverer om natten, og at der ikke skal kvitteres for modtagelse af pakken fra DAO. Hvis ikke DAO kan levere pakken forsvarligt ved dør eller i postkasse,
vil pakken i stedet blive leveret til nærmeste pakkeshop, også selvom du har betalt for hjemmelevering.