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Branding as Communication

Af: Susan B. Barnes Engelsk Paperback
SPAR
kr 119

Branding as Communication

Af: Susan B. Barnes Engelsk Paperback
Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
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Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
Produktdetaljer
Sprog: Engelsk
Sider: 204
ISBN-13: 9781433128035
Indbinding: Paperback
Udgave:
ISBN-10: 1433128039
Kategori: Salg og marketing
Udg. Dato: 31 jan 2017
Længde: 17mm
Bredde: 152mm
Højde: 225mm
Forlag: Peter Lang Publishing Inc
Oplagsdato: 31 jan 2017
Forfatter(e): Susan B. Barnes
Forfatter(e) Susan B. Barnes


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 204


Udgave


Længde 17mm


Bredde 152mm


Højde 225mm


Udg. Dato 31 jan 2017


Oplagsdato 31 jan 2017

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