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Building Distinctive Brand Assets
SPAR
kr 9
Building Distinctive Brand Assets
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it''s time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand''s Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
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Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it''s time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand''s Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9780190311506
Indbinding: Hardback
Udgave:
ISBN-10: 0190311509
Udg. Dato: 16 mar 2018
Længde: 19mm
Bredde: 163mm
Højde: 236mm
Oplagsdato: 16 mar 2018
Forfatter(e) Jenni (Research Professor Romaniuk, Jenni Romaniuk


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Hardback


Sider 248


Udgave


Længde 19mm


Bredde 163mm


Højde 236mm


Udg. Dato 16 mar 2018


Oplagsdato 16 mar 2018

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