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Changeology
Af: Les Robinson Engelsk Paperback
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kr 62
Changeology
Af: Les Robinson Engelsk Paperback

A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better.

The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked.

Changeology simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, ''can do'' and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence, with amusing anecdotes and stories throughout.

This fascinating book is relevant to change projects both large and small, and in almost any area of activity but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, tobacco and drug use. Written in an easy, accessible style by change facilitator Les Robinson, it is aimed at a worldwide audience of professionals and individuals who are acting to make change in their corporations, cities and neighbourhoods, as well as in their own lives.

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A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better.

The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked.

Changeology simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, ''can do'' and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence, with amusing anecdotes and stories throughout.

This fascinating book is relevant to change projects both large and small, and in almost any area of activity but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, tobacco and drug use. Written in an easy, accessible style by change facilitator Les Robinson, it is aimed at a worldwide audience of professionals and individuals who are acting to make change in their corporations, cities and neighbourhoods, as well as in their own lives.

Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9780857840615
Indbinding: Paperback
Udgave:
ISBN-10: 0857840614
Udg. Dato: 18 okt 2012
Længde: 20mm
Bredde: 234mm
Højde: 159mm
Oplagsdato: 18 okt 2012
Forfatter(e): Les Robinson
Forfatter(e) Les Robinson


Kategori Ledelse og teknikker


Sprog Engelsk


Indbinding Paperback


Sider 272


Udgave


Længde 20mm


Bredde 234mm


Højde 159mm

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