"Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a complete novice - a content-marketing pro in no time... great tips and techniques to give you the edge you need." - Michael Davie, author, Winning Ways
We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren''t going to have a business... the revolution has only just begun... the only constant in our world is change itself... Pretending these changes aren''t happening won''t make them go away. I believe that developing and polishing our online content is the key to the kingdom... it is a process that can be taught, learned and duplicated. Once you have a program up and running, it''s a straightforward way to generate more business... Online marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of online marketing that currently flies under the label of content marketing." By the end of this book I aim to help you figure out what that is, why it''s important and how it works, and hopefully I''ll be able to crack open a door to the future for you and your business that is filled with possibility." - Susan Crossman, author, Content Marketing Made Easy - Why You Need It / How To Do It
Susan Crossman is a veteran writer who has spent decades wielding the power tool of language to benefit businesses and individuals in search of greater success and consistent results. Via her content marketing company, Crossman Communications (www.crossmancommunications.com), Susan and her team create high quality online content that helps businesses connects with their target audience, explain their business proposition, differentiate them in a competitive market and motivate their ideal customers to take action. An enthusiastic supporter of writing with clarity, she is the traditionally published author of four books: a novel (Shades of Teale), a collection of short stories (Passages to Epiphany), a writer''s companion to help people write with more impact (The Write Way), and a book that explains the mysteries of content marketing (Content Marketing Made Easy - Why You Need It / How To Do It).