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Content - The Atomic Particle of Marketing
Af: Rebecca Lieb Engelsk Hardback
SPAR
kr 115
Content - The Atomic Particle of Marketing
Af: Rebecca Lieb Engelsk Hardback

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world''s leading brands.

Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.

It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

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DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world''s leading brands.

Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.

It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781398694514
Indbinding: Hardback
Udgave:
ISBN-10: 1398694517
Udg. Dato: 3 jan 2021
Længde: 21mm
Bredde: 182mm
Højde: 241mm
Oplagsdato: 3 jan 2021
Forfatter(e): Rebecca Lieb
Forfatter(e) Rebecca Lieb


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Hardback


Sider 240


Udgave


Længde 21mm


Bredde 182mm


Højde 241mm


Udg. Dato 3 jan 2021


Oplagsdato 3 jan 2021

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