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Corporate Public Affairs
Af: Otto Lerbinger Engelsk Paperback
SPAR
kr 53
Corporate Public Affairs
Af: Otto Lerbinger Engelsk Paperback
Corporate Public Affairs explores the increasing interest in public affairs by today''s organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.

Divided into five parts, this book:
*provides an overview of the corporate public affairs function;
*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women''s, and human rights groups;
*recognizes the media''s increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;
* deals with legislative, executive, and judicial branches of government; and
*raises the question of how corporate power strategies have affected the political marketplace.

This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
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Corporate Public Affairs explores the increasing interest in public affairs by today''s organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.

Divided into five parts, this book:
*provides an overview of the corporate public affairs function;
*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women''s, and human rights groups;
*recognizes the media''s increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;
* deals with legislative, executive, and judicial branches of government; and
*raises the question of how corporate power strategies have affected the political marketplace.

This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 496
ISBN-13: 9780805856439
Indbinding: Paperback
Udgave:
ISBN-10: 0805856439
Kategori: PR
Udg. Dato: 18 okt 2005
Længde: 34mm
Bredde: 153mm
Højde: 229mm
Oplagsdato: 18 okt 2005
Forfatter(e): Otto Lerbinger
Forfatter(e) Otto Lerbinger


Kategori PR


Sprog Engelsk


Indbinding Paperback


Sider 496


Udgave


Længde 34mm


Bredde 153mm


Højde 229mm


Udg. Dato 18 okt 2005


Oplagsdato 18 okt 2005

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