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Current Research on Gender Issues in Advertising
Engelsk Paperback
SPAR
kr 45
Current Research on Gender Issues in Advertising
Engelsk Paperback

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles.



This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

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Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles.



This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

Produktdetaljer
Sprog: Engelsk
Sider: 146
ISBN-13: 9780367593100
Indbinding: Paperback
Udgave:
ISBN-10: 0367593106
Udg. Dato: 14 aug 2020
Længde: 22mm
Bredde: 175mm
Højde: 246mm
Oplagsdato: 14 aug 2020
Forfatter(e):
Forfatter(e)


Kategori Kønsstudier og kønsgrupper


Sprog Engelsk


Indbinding Paperback


Sider 146


Udgave


Længde 22mm


Bredde 175mm


Højde 246mm

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