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Customer-Centric Innovation in Finance

Af: Dr Anette Broløs, Dr Erin B Taylor Engelsk Paperback
SPAR
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Customer-Centric Innovation in Finance

Af: Dr Anette Broløs, Dr Erin B Taylor Engelsk Paperback

The competition landscape of finance is changing fast and it has never been so important for the finance industry to truly understand their customers.

Customer-Centric Innovation in Finance
helps finance and fintech innovators understand customers'' behavioural motivations to drive effective product development. Relying on quantitative data is not enough: numbers can be great at telling us what people are doing but they often fail to explain why people do what they do. And if a service doesn''t exist yet, there is no data to tell us how people use it. Human insights, behavioural science and qualitative data add immense value to product development. Readers will learn to innovate smarter by getting a firm understanding of why customers like their solutions and how they adapt them to suit their needs.

The book presents real-life examples throughout of how customers are changing their behaviour in response to a fast-evolving financial landscape and provides practical advice on how to transform such insights into innovation. It explores how to produce customer insights for services that don''t exist yet, for instance Central Bank Digital Currencies (CBDCs). It also provides descriptions of hands-on tools to build new insights and apply them to innovation and of methodologies such as portable kits, personas, digital ethnography, observations and interviews.

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The competition landscape of finance is changing fast and it has never been so important for the finance industry to truly understand their customers.

Customer-Centric Innovation in Finance
helps finance and fintech innovators understand customers'' behavioural motivations to drive effective product development. Relying on quantitative data is not enough: numbers can be great at telling us what people are doing but they often fail to explain why people do what they do. And if a service doesn''t exist yet, there is no data to tell us how people use it. Human insights, behavioural science and qualitative data add immense value to product development. Readers will learn to innovate smarter by getting a firm understanding of why customers like their solutions and how they adapt them to suit their needs.

The book presents real-life examples throughout of how customers are changing their behaviour in response to a fast-evolving financial landscape and provides practical advice on how to transform such insights into innovation. It explores how to produce customer insights for services that don''t exist yet, for instance Central Bank Digital Currencies (CBDCs). It also provides descriptions of hands-on tools to build new insights and apply them to innovation and of methodologies such as portable kits, personas, digital ethnography, observations and interviews.

Produktdetaljer
Sprog: Engelsk
Sider: 296
ISBN-13: 9781398613874
Indbinding: Paperback
Udgave:
ISBN-10: 1398613878
Kategori: Bankvirksomhed
Udg. Dato: 3 apr 2024
Længde: 18mm
Bredde: 156mm
Højde: 234mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 apr 2024
Forfatter(e) Dr Anette Broløs, Dr Erin B Taylor


Kategori Bankvirksomhed


Sprog Engelsk


Indbinding Paperback


Sider 296


Udgave


Længde 18mm


Bredde 156mm


Højde 234mm


Udg. Dato 3 apr 2024


Oplagsdato 3 apr 2024

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