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Cutlip and Center's Effective Public Relations
Af: Glen M. Broom, Glen Broom, Bey-Ling Sha Engelsk Paperback
SPAR
kr 372
Cutlip and Center's Effective Public Relations
Af: Glen M. Broom, Glen Broom, Bey-Ling Sha Engelsk Paperback

For courses in Introductory Public Relations.
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice.

Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia.

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For courses in Introductory Public Relations.
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice.

Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia.

Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 456
ISBN-13: 9780273768395
Indbinding: Paperback
Udgave:
ISBN-10: 0273768395
Kategori: PR
Udg. Dato: 17 sep 2012
Længde: 15mm
Bredde: 253mm
Højde: 203mm
Oplagsdato: 17 sep 2012
Forfatter(e) Glen M. Broom, Glen Broom, Bey-Ling Sha


Kategori PR


Sprog Engelsk


Indbinding Paperback


Sider 456


Udgave


Længde 15mm


Bredde 253mm


Højde 203mm

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