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Dark Social
Af: Ian MacRae Engelsk Hardback
SPAR
kr 82
Dark Social
Af: Ian MacRae Engelsk Hardback

An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks.

Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign.

From Donald Trump''s outrageous tweets to the impact of the GRU (Russia''s military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks--the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to ''fake news''.

The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advantage, and the boundaries between professional and personal social media conduct can become dangerously blurred.

Drawing upon fascinating case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.

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An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks.

Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign.

From Donald Trump''s outrageous tweets to the impact of the GRU (Russia''s military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks--the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to ''fake news''.

The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advantage, and the boundaries between professional and personal social media conduct can become dangerously blurred.

Drawing upon fascinating case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.

Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781472983121
Indbinding: Hardback
Udgave:
ISBN-10: 1472983122
Kategori: PR
Udg. Dato: 11 nov 2021
Længde: 30mm
Bredde: 161mm
Højde: 241mm
Oplagsdato: 11 nov 2021
Forfatter(e): Ian MacRae
Forfatter(e) Ian MacRae


Kategori PR


Sprog Engelsk


Indbinding Hardback


Sider 288


Udgave


Længde 30mm


Bredde 161mm


Højde 241mm

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