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Darwin's Medicine
Af: Brian D. Smith Engelsk Paperback
SPAR
kr 28
Darwin's Medicine
Af: Brian D. Smith Engelsk Paperback

Darwin�€�s Medicine is the sequel to Brian D. Smith�€�s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin�€�s Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice.



Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into:







  • The mechanisms of evolution in this exceptional industry;


  • The six great technological and social shifts that are shaping its landscape;


  • The emergence of 26 distinct, new business models; and


  • The lessons that enable firms to direct and accelerate their own evolution.


These insights map out the industry�€�s complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market.



The book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm�€�s evolutionary trajectory.�€€

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Darwin�€�s Medicine is the sequel to Brian D. Smith�€�s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin�€�s Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice.



Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into:







  • The mechanisms of evolution in this exceptional industry;


  • The six great technological and social shifts that are shaping its landscape;


  • The emergence of 26 distinct, new business models; and


  • The lessons that enable firms to direct and accelerate their own evolution.


These insights map out the industry�€�s complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market.



The book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm�€�s evolutionary trajectory.�€€

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Produktdetaljer
Sprog: Engelsk
Sider: 296
ISBN-13: 9781032837079
Indbinding: Paperback
Udgave:
ISBN-10: 1032837071
Udg. Dato: 24 jun 2024
Længde: 0mm
Bredde: 246mm
Højde: 174mm
Oplagsdato: 24 jun 2024
Forfatter(e): Brian D. Smith
Forfatter(e) Brian D. Smith


Kategori Forskningsledelse og udviklingsledelse


Sprog Engelsk


Indbinding Paperback


Sider 296


Udgave


Længde 0mm


Bredde 246mm


Højde 174mm


Udg. Dato 24 jun 2024


Oplagsdato 24 jun 2024

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