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Destination Marketing
SPAR
kr 58

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new third edition has been revised and updated to include:

  • 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19
  • Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points
  • New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing
  • Links to free access of the author’s journal articles on destination marketing
  • Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions

It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new third edition has been revised and updated to include:

  • 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19
  • Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points
  • New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing
  • Links to free access of the author’s journal articles on destination marketing
  • Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions

It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Produktdetaljer
Sprog: Engelsk
Sider: 336
ISBN-13: 9780367469542
Indbinding: Paperback
Udgave:
ISBN-10: 0367469545
Kategori: Salg og marketing
Udg. Dato: 20 okt 2020
Længde: 20mm
Bredde: 190mm
Højde: 245mm
Oplagsdato: 20 okt 2020
Forfatter(e) Steven (University of Queensland Pike, Steven Pike, Steven (School of Advertising Pike


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 336


Udgave


Længde 20mm


Bredde 190mm


Højde 245mm


Udg. Dato 20 okt 2020


Oplagsdato 20 okt 2020

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