Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Digital Analytics for Marketing
SPAR
kr 63
Digital Analytics for Marketing

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.

Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.

Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

Eksklusiv medlemspris 455 kr
Medlemspris 461 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 518 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 63 kr
Se vores konkurrenters priser her
God 15.826 anmeldelser på

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.

Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.

Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

Produktdetaljer
Sprog: Engelsk
Sider: 308
ISBN-13: 9780367456412
Indbinding: Paperback
Udgave:
ISBN-10: 0367456419
Udg. Dato: 25 jan 2024
Længde: 20mm
Bredde: 251mm
Højde: 179mm
Oplagsdato: 25 jan 2024
Forfatter(e) A. Karim Feroz, Marshall Sponder, Gohar F. Khan


Kategori Produktionsstyring og kvalitetsledelse


Sprog Engelsk


Indbinding Paperback


Sider 308


Udgave


Længde 20mm


Bredde 251mm


Højde 179mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 859

kr 1.499
Normalpris
kr 923
Medlemspris
SPAR
kr 640
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Eksklusiv medlemspris kr 170

kr 270
Normalpris
kr 180
Medlemspris
SPAR
kr 100
BOG (HÆFTET)
Eksklusiv medlemspris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Eksklusiv medlemspris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (HÆFTET)
Eksklusiv medlemspris kr 275

kr 320
Normalpris
kr 280
Medlemspris
SPAR
kr 45
BOG (INDBUNDET)
Eksklusiv medlemspris kr 175

kr 299
Normalpris
kr 187
Medlemspris
SPAR
kr 124
BOG (HÆFTET)
Eksklusiv medlemspris kr 149

kr 249
Normalpris
kr 159
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 118

kr 129
Normalpris
kr 119
Medlemspris
SPAR
kr 11
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (HARDBACK)
Eksklusiv medlemspris kr 25

kr 227
Normalpris
kr 45
Medlemspris
SPAR
kr 202
BOG (HÆFTET)
Eksklusiv medlemspris kr 152

kr 199
Normalpris
kr 157
Medlemspris
SPAR
kr 47
BOG (INDBUNDET)
Eksklusiv medlemspris kr 240

kr 349
Normalpris
kr 251
Medlemspris
SPAR
kr 109
BOG (PAPERBACK)
Eksklusiv medlemspris kr 165

kr 198
Normalpris
kr 168
Medlemspris
SPAR
kr 33
BOG (INDBUNDET)
Eksklusiv medlemspris kr 124

kr 299
Normalpris
kr 142
Medlemspris
SPAR
kr 175
BOG (INDBUNDET)
Eksklusiv medlemspris kr 208

kr 299
Normalpris
kr 217
Medlemspris
SPAR
kr 91
BOG (HÆFTET)
Eksklusiv medlemspris kr 191

kr 300
Normalpris
kr 202
Medlemspris
SPAR
kr 109
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 393

kr 441
Normalpris
kr 398
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 759

kr 1.014
Normalpris
kr 785
Medlemspris
SPAR
kr 255
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 455

kr 518
Normalpris
kr 461
Medlemspris
SPAR
kr 63
BOG (PAPERBACK)
Eksklusiv medlemspris kr 478

kr 552
Normalpris
kr 485
Medlemspris
SPAR
kr 74
BOG (PAPERBACK)
Eksklusiv medlemspris kr 315

kr 337
Normalpris
kr 317
Medlemspris
SPAR
kr 22
BOG (PAPERBACK)
Eksklusiv medlemspris kr 436

kr 552
Normalpris
kr 448
Medlemspris
SPAR
kr 116
BOG (HARDBACK)
Eksklusiv medlemspris kr 564

kr 662
Normalpris
kr 574
Medlemspris
SPAR
kr 98
BOG (PAPERBACK)
Eksklusiv medlemspris kr 347

kr 383
Normalpris
kr 351
Medlemspris
SPAR
kr 36
BOG (PAPERBACK)
Eksklusiv medlemspris kr 446

kr 506
Normalpris
kr 452
Medlemspris
SPAR
kr 60
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 282

kr 341
Normalpris
kr 288
Medlemspris
SPAR
kr 59
BOG (PAPERBACK)
Eksklusiv medlemspris kr 643

kr 844
Normalpris
kr 663
Medlemspris
SPAR
kr 201
BOG (HARDBACK)
Eksklusiv medlemspris kr 667

kr 883
Normalpris
kr 689
Medlemspris
SPAR
kr 216
BOG (PAPERBACK)
Eksklusiv medlemspris kr 385

kr 427
Normalpris
kr 389
Medlemspris
SPAR
kr 42
BOG (PAPERBACK)
Eksklusiv medlemspris kr 446

kr 563
Normalpris
kr 458
Medlemspris
SPAR
kr 117
BOG (HARDBACK)
Eksklusiv medlemspris kr 404

kr 506
Normalpris
kr 414
Medlemspris
SPAR
kr 102
BOG (PAPERBACK)
Eksklusiv medlemspris kr 397

kr 496
Normalpris
kr 407
Medlemspris
SPAR
kr 99