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Disrupt
Af: Luke Williams Engelsk Hardback
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kr 27
Disrupt
Af: Luke Williams Engelsk Hardback
&>Master a complete five-step program for identifying and executing on disruptive business opportunities!  Now updated and even more effective, Luke Williams'' Disrupt, Second Edition combines the design industry''s most powerful "disruptive thinking" techniques with real business implementation discipline.

Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.


You''ll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.

 

Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company''s future, stun your industry, and leave your competitors scrambling to catch up.

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&>Master a complete five-step program for identifying and executing on disruptive business opportunities!  Now updated and even more effective, Luke Williams'' Disrupt, Second Edition combines the design industry''s most powerful "disruptive thinking" techniques with real business implementation discipline.

Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.


You''ll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.

 

Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company''s future, stun your industry, and leave your competitors scrambling to catch up.

Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9780133995909
Indbinding: Hardback
Udgave:
ISBN-10: 0133995909
Udg. Dato: 26 nov 2015
Længde: 23mm
Bredde: 152mm
Højde: 231mm
Oplagsdato: 26 nov 2015
Forfatter(e): Luke Williams
Forfatter(e) Luke Williams


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Hardback


Sider 272


Udgave


Længde 23mm


Bredde 152mm


Højde 231mm

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