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Electronic Sports Industry in China
SPAR
kr 320
Electronic Sports Industry in China

This book presents a series of studies on the status quo, characteristics of and trends in China''s eSports industry, while also analyzing key problems to help the industry avoid potential risks, seize opportunities for development, and promote industrial drivers. In addition, it puts forward feasible plans and strategic suggestions for high-quality innovation and development of the industry. 

Electronic sports or eSports refers to digital entertainment activities that combine technological, sports, cultural and social aspects, and which have a unique commercial and user value. With their rapid growth in this century, eSports are now an emerging sector with huge growth potential and room for innovation. In 2020, China''s eSports industry led the globe in growth rates; contributing roughly RMB 75.198 billion, it brought considerable new momentum to the national economy. 

As a new cultural phenomenon, eSports are politically, economically, culturally, and socially suited to helping use information technologies to restructure human social activities. The emergence and spread of an eSports culture embody the richness of subcultural phenomena and the importance of multicultural spaces, while also having a positive effect on people''s competitive spirit, intelligence, aesthetic tastes, etc. However, during the COVID-19 pandemic, China''s eSports industry has faced a host of problems, e.g. postponed competitions, management difficulties and brand devaluation, all of which have hampered its progress. Nevertheless, the number of Chinese eSports users is on the rise and the online market share is climbing steadily, establishing a user base for the industry. Moreover, new technological advances like 5G, VR and AR offer a wealth of new opportunities for innovation in China''s eSports industry.

The book encourages readers to approach the topic from various perspectives and think across disciplines. As a result, it is not only essential reading for students at colleges and universities, but also offers a valuable reference guide for eSports researchers and enthusiasts.


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This book presents a series of studies on the status quo, characteristics of and trends in China''s eSports industry, while also analyzing key problems to help the industry avoid potential risks, seize opportunities for development, and promote industrial drivers. In addition, it puts forward feasible plans and strategic suggestions for high-quality innovation and development of the industry. 

Electronic sports or eSports refers to digital entertainment activities that combine technological, sports, cultural and social aspects, and which have a unique commercial and user value. With their rapid growth in this century, eSports are now an emerging sector with huge growth potential and room for innovation. In 2020, China''s eSports industry led the globe in growth rates; contributing roughly RMB 75.198 billion, it brought considerable new momentum to the national economy. 

As a new cultural phenomenon, eSports are politically, economically, culturally, and socially suited to helping use information technologies to restructure human social activities. The emergence and spread of an eSports culture embody the richness of subcultural phenomena and the importance of multicultural spaces, while also having a positive effect on people''s competitive spirit, intelligence, aesthetic tastes, etc. However, during the COVID-19 pandemic, China''s eSports industry has faced a host of problems, e.g. postponed competitions, management difficulties and brand devaluation, all of which have hampered its progress. Nevertheless, the number of Chinese eSports users is on the rise and the online market share is climbing steadily, establishing a user base for the industry. Moreover, new technological advances like 5G, VR and AR offer a wealth of new opportunities for innovation in China''s eSports industry.

The book encourages readers to approach the topic from various perspectives and think across disciplines. As a result, it is not only essential reading for students at colleges and universities, but also offers a valuable reference guide for eSports researchers and enthusiasts.


Produktdetaljer
Sprog: Engelsk
Sider: 231
ISBN-13: 9789811992872
Indbinding: Hardback
Udgave:
ISBN-10: 9811992878
Kategori: Medievidenskab
Udg. Dato: 22 feb 2023
Længde: 0mm
Bredde: 235mm
Højde: 155mm
Oplagsdato: 22 feb 2023
Forfatter(e) Xiaohui Wang, Allan Yijia Zhang, Peng Duan, Bin Ji


Kategori Medievidenskab


Sprog Engelsk


Indbinding Hardback


Sider 231


Udgave


Længde 0mm


Bredde 235mm


Højde 155mm


Udg. Dato 22 feb 2023


Oplagsdato 22 feb 2023

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