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Ethical Consumption
SPAR
kr 73

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.

It takes both a historical and a thematic perspective, covering definitions of ethical consumption, typologies of ethical consumer practices, successes brought about from consumer actions and the current challenges. It also focuses on the emergence of contemporary perspectives on ethical consumer behaviour from three discrete perspectives: those focusing on consumer segmentation (the profiling of ethical consumers), those which take a psychological approach (the decision- making processes which underpin ethical consumption) and those which are sociological in nature (the identities and practices which underpin ethical consumption). The book finally synthesises these perspectives in the context of the ‘problems’ that are often claimed to exist, such as the existence of the ‘attitude– behaviour gap’, and provides conclusions which make recommendations for practice and further research.

It will be of interest to academics and students of marketing, consumption and related fields, as well as to practitioners and policymakers who want to understand more about the evidence pertaining to ethical consumers, what motivates them, and how to encourage and educate them to consume more ethically.

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Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.

It takes both a historical and a thematic perspective, covering definitions of ethical consumption, typologies of ethical consumer practices, successes brought about from consumer actions and the current challenges. It also focuses on the emergence of contemporary perspectives on ethical consumer behaviour from three discrete perspectives: those focusing on consumer segmentation (the profiling of ethical consumers), those which take a psychological approach (the decision- making processes which underpin ethical consumption) and those which are sociological in nature (the identities and practices which underpin ethical consumption). The book finally synthesises these perspectives in the context of the ‘problems’ that are often claimed to exist, such as the existence of the ‘attitude– behaviour gap’, and provides conclusions which make recommendations for practice and further research.

It will be of interest to academics and students of marketing, consumption and related fields, as well as to practitioners and policymakers who want to understand more about the evidence pertaining to ethical consumers, what motivates them, and how to encourage and educate them to consume more ethically.

Produktdetaljer
Sprog: Engelsk
Sider: 84
ISBN-13: 9781032160634
Indbinding: Hardback
Udgave:
ISBN-10: 1032160632
Udg. Dato: 11 apr 2023
Længde: 12mm
Bredde: 142mm
Højde: 224mm
Oplagsdato: 11 apr 2023
Forfatter(e) Alex (Nottingham Trent University Hiller, Helen (Durham University Goworek, Alex Hiller, Helen Goworek


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Hardback


Sider 84


Udgave


Længde 12mm


Bredde 142mm


Højde 224mm


Udg. Dato 11 apr 2023


Oplagsdato 11 apr 2023

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