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Fashion and the Consumer
Af: Kim K. P. Johnson, Jennifer Yurchisin Engelsk Paperback
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Fashion and the Consumer
Af: Kim K. P. Johnson, Jennifer Yurchisin Engelsk Paperback
This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry.

Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption.

Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use.

Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.
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This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry.

Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption.

Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use.

Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.
Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9781845207984
Indbinding: Paperback
Udgave:
ISBN-10: 184520798X
Udg. Dato: 1 okt 2010
Længde: 11mm
Bredde: 243mm
Højde: 171mm
Oplagsdato: 1 okt 2010
Forfatter(e) Kim K. P. Johnson, Jennifer Yurchisin


Kategori Kulturstudier: mode og samfund


Sprog Engelsk


Indbinding Paperback


Sider 224


Udgave


Længde 11mm


Bredde 243mm


Højde 171mm

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