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Global Sport Marketing
Engelsk Paperback
SPAR
kr 95
Global Sport Marketing
Engelsk Paperback

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9781138795822
Indbinding: Paperback
Udgave:
ISBN-10: 1138795828
Udg. Dato: 17 jul 2014
Længde: 22mm
Bredde: 235mm
Højde: 157mm
Oplagsdato: 17 jul 2014
Forfatter(e):
Forfatter(e)


Kategori Idrætsarrangementer & organisation


Sprog Engelsk


Indbinding Paperback


Sider 208


Udgave


Længde 22mm


Bredde 235mm


Højde 157mm

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