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How to Build Your Brand
Af: Laurence Lubin Engelsk Paperback
SPAR
kr 30
How to Build Your Brand
Af: Laurence Lubin Engelsk Paperback

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO''s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce.

Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don''t offer are the "how to''s" of branding. This book empowers readers by teaching them the author''s unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building.

After reading this insightful book, you will learn how to:

  • Develop "big picture" insight that inspires big brand ideas
  • Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams.
  • Develop highly motivating brand concepts that link to our values and aspirations.
  • Create the tactical roadmap to implement the concepts.

The author clearly shares the:

  • Success Model that defines the world''s most successful brands.
  • Case studies that demonstrate the Model in action.Step-by-step method to implement the model.
  • The evidence -- scientific and psychological --.that supports the model and method.

Essentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally.

For more information on this book, please visit: www.howtobuildyourbrand.net 
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Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO''s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce.

Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don''t offer are the "how to''s" of branding. This book empowers readers by teaching them the author''s unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building.

After reading this insightful book, you will learn how to:

  • Develop "big picture" insight that inspires big brand ideas
  • Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams.
  • Develop highly motivating brand concepts that link to our values and aspirations.
  • Create the tactical roadmap to implement the concepts.

The author clearly shares the:

  • Success Model that defines the world''s most successful brands.
  • Case studies that demonstrate the Model in action.Step-by-step method to implement the model.
  • The evidence -- scientific and psychological --.that supports the model and method.

Essentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally.

For more information on this book, please visit: www.howtobuildyourbrand.net 
Produktdetaljer
Sprog: Engelsk
Sider: 196
ISBN-13: 9781032121468
Indbinding: Paperback
Udgave:
ISBN-10: 1032121467
Kategori: Salg og marketing
Udg. Dato: 22 apr 2022
Længde: 16mm
Bredde: 253mm
Højde: 177mm
Oplagsdato: 22 apr 2022
Forfatter(e): Laurence Lubin
Forfatter(e) Laurence Lubin


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 196


Udgave


Længde 16mm


Bredde 253mm


Højde 177mm


Udg. Dato 22 apr 2022


Oplagsdato 22 apr 2022

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