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Integrated Marketing Communications
Af: Philip J. Kitchen, Marwa E. Tourky Engelsk Paperback
SPAR
kr 117
Integrated Marketing Communications
Af: Philip J. Kitchen, Marwa E. Tourky Engelsk Paperback

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.

It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. 

This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.



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Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.

It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. 

This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.



Produktdetaljer
Sprog: Engelsk
Sider: 374
ISBN-13: 9783030764159
Indbinding: Paperback
Udgave:
ISBN-10: 303076415X
Kategori: Salg og marketing
Udg. Dato: 4 jan 2022
Længde: 29mm
Bredde: 156mm
Højde: 235mm
Oplagsdato: 4 jan 2022
Forfatter(e) Philip J. Kitchen, Marwa E. Tourky


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 374


Udgave


Længde 29mm


Bredde 156mm


Højde 235mm


Udg. Dato 4 jan 2022


Oplagsdato 4 jan 2022

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