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International Business

Af: Ehud Menipaz, Amit Menipaz Engelsk Paperback
SPAR
kr 120

International Business

Af: Ehud Menipaz, Amit Menipaz Engelsk Paperback
What is international business? How does it differ from local or national business? What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions?

International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.

Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization′ of competition worldwide, and applications of technology in a digital economy.

Key Features:

- Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)

- Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading

- A dedicated companion website with material to support both lecturers and students.

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What is international business? How does it differ from local or national business? What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions?

International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.

Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization′ of competition worldwide, and applications of technology in a digital economy.

Key Features:

- Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)

- Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading

- A dedicated companion website with material to support both lecturers and students.

Produktdetaljer
Sprog: Engelsk
Sider: 632
ISBN-13: 9781412903493
Indbinding: Paperback
Udgave:
ISBN-10: 1412903491
Udg. Dato: 17 mar 2011
Længde: 38mm
Bredde: 230mm
Højde: 187mm
Forlag: SAGE Publications Inc
Oplagsdato: 17 mar 2011
Forfatter(e): Ehud Menipaz, Amit Menipaz
Forfatter(e) Ehud Menipaz, Amit Menipaz


Kategori International handel


Sprog Engelsk


Indbinding Paperback


Sider 632


Udgave


Længde 38mm


Bredde 230mm


Højde 187mm


Udg. Dato 17 mar 2011


Oplagsdato 17 mar 2011

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