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Managing and Marketing Tourist Destinations
Af: Seyhmus Baloglu, Metin Kozak Engelsk Paperback
SPAR
kr 68
Managing and Marketing Tourist Destinations
Af: Seyhmus Baloglu, Metin Kozak Engelsk Paperback

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation.

This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today''s global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

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Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation.

This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today''s global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Produktdetaljer
Sprog: Engelsk
Sider: 262
ISBN-13: 9780415811484
Indbinding: Paperback
Udgave:
ISBN-10: 0415811481
Kategori: Indkøb
Udg. Dato: 5 sep 2012
Længde: 15mm
Bredde: 152mm
Højde: 231mm
Oplagsdato: 5 sep 2012
Forfatter(e): Seyhmus Baloglu, Metin Kozak
Forfatter(e) Seyhmus Baloglu, Metin Kozak


Kategori Indkøb


Sprog Engelsk


Indbinding Paperback


Sider 262


Udgave


Længde 15mm


Bredde 152mm


Højde 231mm

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