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Managing Public Relations
SPAR
kr 95
Managing Public Relations

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

  • Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
  • Expanded content on strategic planning, budgeting, and financial statements
  • Detailed commentary on topics relevant to the modern workplace, including remote management
  • Consideration of diversity, inclusion, equity, and access within PR
  • Additional content on the use of analytics and measuring return on investment (ROI)
  • Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities

A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

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The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

  • Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
  • Expanded content on strategic planning, budgeting, and financial statements
  • Detailed commentary on topics relevant to the modern workplace, including remote management
  • Consideration of diversity, inclusion, equity, and access within PR
  • Additional content on the use of analytics and measuring return on investment (ROI)
  • Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities

A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

Produktdetaljer
Sprog: Engelsk
Sider: 340
ISBN-13: 9781032076768
Indbinding: Paperback
Udgave:
ISBN-10: 1032076763
Kategori: PR
Udg. Dato: 2 mar 2023
Længde: 31mm
Bredde: 246mm
Højde: 174mm
Oplagsdato: 2 mar 2023
Forfatter(e) Peter M. (Illinois State University Smudde, Peter M. Smudde


Kategori PR


Sprog Engelsk


Indbinding Paperback


Sider 340


Udgave


Længde 31mm


Bredde 246mm


Højde 174mm


Udg. Dato 2 mar 2023


Oplagsdato 2 mar 2023

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