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Marketing and Advertising Law in a Process of Harmonisation

Engelsk Hardback
SPAR
kr 82

Marketing and Advertising Law in a Process of Harmonisation

Engelsk Hardback
The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.
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The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.
Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781509900671
Indbinding: Hardback
Udgave:
ISBN-10: 1509900675
Udg. Dato: 4 maj 2017
Længde: 23mm
Bredde: 164mm
Højde: 241mm
Forlag: Bloomsbury Publishing PLC
Oplagsdato: 4 maj 2017
Forfatter(e):
Forfatter(e)


Kategori Markedsføringslovgivning


Sprog Engelsk


Indbinding Hardback


Sider 288


Udgave


Længde 23mm


Bredde 164mm


Højde 241mm


Udg. Dato 4 maj 2017


Oplagsdato 4 maj 2017

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