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Marketing and Healthcare Organizations
Af: Robin Lowe, Colin Gilligan Engelsk Paperback
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kr 37
Marketing and Healthcare Organizations
Af: Robin Lowe, Colin Gilligan Engelsk Paperback
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private sector. Prominent among those is the whole area of marketing. This work takes a broad approach to the marketing process, highlighting some of the challenges that health-care managers and medical professionals are having to face. Having done this, the authors move on to examine some of the characteristics of good and bad management practice. It is against this background that, in subsequent chapters, they turn their attention to the question of marketing and how it might best contribute to the management of organizations throughout the health sector. Each chapter includes questions and checklists offering scope for applying marketing principles to primary and secondary health-care organizations of all types, sizes and specialities.
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The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private sector. Prominent among those is the whole area of marketing. This work takes a broad approach to the marketing process, highlighting some of the challenges that health-care managers and medical professionals are having to face. Having done this, the authors move on to examine some of the characteristics of good and bad management practice. It is against this background that, in subsequent chapters, they turn their attention to the question of marketing and how it might best contribute to the management of organizations throughout the health sector. Each chapter includes questions and checklists offering scope for applying marketing principles to primary and secondary health-care organizations of all types, sizes and specialities.
Produktdetaljer
Sprog: Engelsk
Sider: 220
ISBN-13: 9781857751901
Indbinding: Paperback
Udgave:
ISBN-10: 1857751906
Udg. Dato: 4 sep 1995
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Oplagsdato: 4 sep 1995
Forfatter(e): Robin Lowe, Colin Gilligan
Forfatter(e) Robin Lowe, Colin Gilligan


Kategori Beredskabstjenester


Sprog Engelsk


Indbinding Paperback


Sider 220


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm

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