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Marketing and Promoting Electronic Resources
Engelsk Hardback
SPAR
kr 161
Marketing and Promoting Electronic Resources
Engelsk Hardback

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them.

This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources.

This material was published as a special issue of The Serials Librarian.

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Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them.

This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources.

This material was published as a special issue of The Serials Librarian.

Produktdetaljer
Sprog: Engelsk
Sider: 212
ISBN-13: 9780789035851
Indbinding: Hardback
Udgave:
ISBN-10: 0789035855
Udg. Dato: 6 nov 2008
Længde: 0mm
Bredde: 229mm
Højde: 152mm
Oplagsdato: 6 nov 2008
Forfatter(e):
Forfatter(e)


Kategori Biblioteks- & Arkivaradministration & håndtering


Sprog Engelsk


Indbinding Hardback


Sider 212


Udgave


Længde 0mm


Bredde 229mm


Højde 152mm

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