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Marketing Higher Education
Af: Paul Sergius Koku Engelsk Paperback
SPAR
kr 63
Marketing Higher Education
Af: Paul Sergius Koku Engelsk Paperback

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together.

Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application.

Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.

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This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together.

Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application.

Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.

Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9780367749194
Indbinding: Paperback
Udgave:
ISBN-10: 036774919X
Kategori: Højere uddannelse
Udg. Dato: 15 jul 2022
Længde: 17mm
Bredde: 174mm
Højde: 246mm
Oplagsdato: 15 jul 2022
Forfatter(e): Paul Sergius Koku
Forfatter(e) Paul Sergius Koku


Kategori Højere uddannelse


Sprog Engelsk


Indbinding Paperback


Sider 192


Udgave


Længde 17mm


Bredde 174mm


Højde 246mm


Udg. Dato 15 jul 2022


Oplagsdato 15 jul 2022

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