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Marketing Literature and Posthumous Legacies

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Marketing Literature and Posthumous Legacies

Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent on the activities of cultural merchants than on the particular words and phrases found in the author’s prose. Marketing Literature and Posthumous Legacies focuses on the creation of symbolic capital for the literary legacies of Leonid Andreev and Vladimir Nabokov that was eventually exchanged by cultural merchants for financial and ideological profit. Yuri Leving and Frederick H. White discuss the ways in which certain cultural merchants created symbolic meaning for these two authors through a process of collusion, consecration, and the marketing of tangible and intangible products that lead to some sort of transaction. The promotion and maintenance of posthumous legacies involves an intricate network of personal interests that drive the preservation of literary reputations.
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Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent on the activities of cultural merchants than on the particular words and phrases found in the author’s prose. Marketing Literature and Posthumous Legacies focuses on the creation of symbolic capital for the literary legacies of Leonid Andreev and Vladimir Nabokov that was eventually exchanged by cultural merchants for financial and ideological profit. Yuri Leving and Frederick H. White discuss the ways in which certain cultural merchants created symbolic meaning for these two authors through a process of collusion, consecration, and the marketing of tangible and intangible products that lead to some sort of transaction. The promotion and maintenance of posthumous legacies involves an intricate network of personal interests that drive the preservation of literary reputations.
Produktdetaljer
Sprog: Engelsk
Sider: 294
ISBN-13: 9780739182604
Indbinding: Hardback
Udgave:
ISBN-10: 0739182609
Udg. Dato: 12 sep 2013
Længde: 22mm
Bredde: 162mm
Højde: 237mm
Forlag: Lexington Books
Oplagsdato: 12 sep 2013
Forfatter(e) Yuri Leving, Frederick H. White, Frederick H. White Frederick H. White


Kategori Litteraturstudier: generelt


Sprog Engelsk


Indbinding Hardback


Sider 294


Udgave


Længde 22mm


Bredde 162mm


Højde 237mm


Udg. Dato 12 sep 2013


Oplagsdato 12 sep 2013

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