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Marketing Management
Af: Svend Hollensen Engelsk Paperback
SPAR
kr 62
Marketing Management
Af: Svend Hollensen Engelsk Paperback

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment.

Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage.

 

Marketing Management: A Relationship Approach
is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and for practitioners and those studying for professional qualifications in marketing management.

 

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This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment.

Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage.

 

Marketing Management: A Relationship Approach
is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and for practitioners and those studying for professional qualifications in marketing management.

 

Produktdetaljer
Sprog: Engelsk
Sider: 728
ISBN-13: 9781292291444
Indbinding: Paperback
Udgave:
ISBN-10: 1292291443
Udg. Dato: 30 jan 2019
Længde: 28mm
Bredde: 196mm
Højde: 265mm
Oplagsdato: 30 jan 2019
Forfatter(e): Svend Hollensen
Forfatter(e) Svend Hollensen


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 728


Udgave


Længde 28mm


Bredde 196mm


Højde 265mm


Udg. Dato 30 jan 2019


Oplagsdato 30 jan 2019

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