Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Marketing Navigation
SPAR
kr 212
Marketing Navigation
Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. The authors propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets. The book is packed with examples from organizations of every size, from both manufacturing and service sectors, and from around the world. They show the variety of challenges experienced and the lessons we can all learn about how those challenges were overcome. They demonstrate:•tried-and-tested ideas from other professions that you can import and adapt easily for your implementation purposes•how you can use your existing marketing skills in new ways to sell your plan internally•a simple but powerful tool that you can use to help ensure your plan is always on course and on schedule. It will become your steering wheel and GPS for the journey ahead.The book will be essential reading for marketing managers and strategists, trainers and anyone doing executive courses in the field. For professionals and students alike it will help the process of developing your thinking from marketing management to full scale marketing strategy implementation.
Eksklusiv medlemspris 971 kr
Medlemspris 992 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Bogen er desværre udsolgt fra forlaget - se andre bøger af samme genre her
Normalpris 1.183 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Bogen er desværre udsolgt fra forlaget - se andre bøger af samme genre her
Spar 212 kr
Se vores konkurrenters priser her
God 15.866 anmeldelser på
Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. The authors propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets. The book is packed with examples from organizations of every size, from both manufacturing and service sectors, and from around the world. They show the variety of challenges experienced and the lessons we can all learn about how those challenges were overcome. They demonstrate:•tried-and-tested ideas from other professions that you can import and adapt easily for your implementation purposes•how you can use your existing marketing skills in new ways to sell your plan internally•a simple but powerful tool that you can use to help ensure your plan is always on course and on schedule. It will become your steering wheel and GPS for the journey ahead.The book will be essential reading for marketing managers and strategists, trainers and anyone doing executive courses in the field. For professionals and students alike it will help the process of developing your thinking from marketing management to full scale marketing strategy implementation.
Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781908999238
Indbinding: Hardback
Udgave:
ISBN-10: 1908999233
Kategori: Salg og marketing
Udg. Dato: 28 sep 2012
Længde: 0mm
Bredde: 246mm
Højde: 189mm
Oplagsdato: 28 sep 2012
Forfatter(e) Steve Erickson, Edmund Bradford, Malcolm McDonald


Kategori Salg og marketing


Sprog Engelsk


Indbinding Hardback


Sider 256


Udgave


Længde 0mm


Bredde 246mm


Højde 189mm


Udg. Dato 28 sep 2012


Oplagsdato 28 sep 2012

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (HÆFTET)
Eksklusiv medlemspris kr 200

kr 280
Normalpris
kr 208
Medlemspris
SPAR
kr 80
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (HÆFTET)
Eksklusiv medlemspris kr 188

kr 269
Normalpris
kr 196
Medlemspris
SPAR
kr 81
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (HÆFTET)
Eksklusiv medlemspris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
LYDBOG
Eksklusiv medlemspris kr 95

kr 129
Normalpris
kr 98
Medlemspris
SPAR
kr 34
BOG (ANDET)
Eksklusiv medlemspris kr 306

kr 450
Normalpris
kr 320
Medlemspris
SPAR
kr 144
BOG (INDBUNDET)
Eksklusiv medlemspris kr 220

kr 320
Normalpris
kr 230
Medlemspris
SPAR
kr 100
BOG (HÆFTET)
Eksklusiv medlemspris kr 154

kr 229
Normalpris
kr 162
Medlemspris
SPAR
kr 75
BOG (INDBUNDET)
Eksklusiv medlemspris kr 270

kr 399
Normalpris
kr 283
Medlemspris
SPAR
kr 129
BOG (INDBUNDET)
Eksklusiv medlemspris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (HARDBACK)
Eksklusiv medlemspris kr 25

kr 227
Normalpris
kr 45
Medlemspris
SPAR
kr 202
BOG (INDBUNDET)
Eksklusiv medlemspris kr 229

kr 299
Normalpris
kr 236
Medlemspris
SPAR
kr 70
BOG (INDBUNDET)
Eksklusiv medlemspris kr 223

kr 320
Normalpris
kr 233
Medlemspris
SPAR
kr 97
BOG (HÆFTET)
Eksklusiv medlemspris kr 184

kr 299
Normalpris
kr 196
Medlemspris
SPAR
kr 115