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Marketing of Tourism Experiences
Engelsk Paperback
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kr 63
Marketing of Tourism Experiences
Engelsk Paperback

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun.

This book was based on a special issue of  Journal of Hospitality Marketing & Mangement.

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This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun.

This book was based on a special issue of  Journal of Hospitality Marketing & Mangement.

Produktdetaljer
Sprog: Engelsk
Sider: 284
ISBN-13: 9780415641227
Indbinding: Paperback
Udgave:
ISBN-10: 0415641225
Kategori: Forside
Udg. Dato: 30 maj 2012
Længde: 17mm
Bredde: 245mm
Højde: 173mm
Oplagsdato: 30 maj 2012
Forfatter(e):
Forfatter(e)


Kategori Forside


Sprog Engelsk


Indbinding Paperback


Sider 284


Udgave


Længde 17mm


Bredde 245mm


Højde 173mm

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