Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Marketing Planning Guide
Af: Phylis M Mansfield, Bruce Wrenn Engelsk Paperback
SPAR
kr 20
Marketing Planning Guide
Af: Phylis M Mansfield, Bruce Wrenn Engelsk Paperback
THE CLASSIC guide to develop a marketing plan—completely updated!

The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor''s package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers.

This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to:
  • analyze the market, consumers, the competition, and opportunities
  • develop strategy and marketing objectives
  • make product, place, promotional, and price decisions
  • realize the financial impact of marketing strategies
  • implement, audit, and control your marketing plan
And now the Marketing Planning Guide, Third Edition is updated to include:
  • extensive information on Internet marketing
  • new examples illustrating the process
  • a complete sample marketing plan
  • end of chapter worksheets providing step-by-step instructions
  • Internet data sources
This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Eksklusiv medlemspris 532 kr
Medlemspris 534 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 552 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 20 kr
Se vores konkurrenters priser her
God 15.831 anmeldelser på
THE CLASSIC guide to develop a marketing plan—completely updated!

The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor''s package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers.

This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to:
  • analyze the market, consumers, the competition, and opportunities
  • develop strategy and marketing objectives
  • make product, place, promotional, and price decisions
  • realize the financial impact of marketing strategies
  • implement, audit, and control your marketing plan
And now the Marketing Planning Guide, Third Edition is updated to include:
  • extensive information on Internet marketing
  • new examples illustrating the process
  • a complete sample marketing plan
  • end of chapter worksheets providing step-by-step instructions
  • Internet data sources
This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Produktdetaljer
Sprog: Engelsk
Sider: 376
ISBN-13: 9780789023384
Indbinding: Paperback
Udgave:
ISBN-10: 0789023385
Kategori: Salg og marketing
Udg. Dato: 9 nov 2005
Længde: 0mm
Bredde: 229mm
Højde: 152mm
Oplagsdato: 9 nov 2005
Forfatter(e) Phylis M Mansfield, Bruce Wrenn


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 376


Udgave


Længde 0mm


Bredde 229mm


Højde 152mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 170

kr 270
Normalpris
kr 180
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 859

kr 1.499
Normalpris
kr 923
Medlemspris
SPAR
kr 640
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Eksklusiv medlemspris kr 229

kr 299
Normalpris
kr 236
Medlemspris
SPAR
kr 70
BOG (PAPERBACK)
Eksklusiv medlemspris kr 165

kr 198
Normalpris
kr 168
Medlemspris
SPAR
kr 33
BOG (HÆFTET)
Eksklusiv medlemspris kr 27

kr 227
Normalpris
kr 47
Medlemspris
SPAR
kr 200
BOG (INDBUNDET)
Eksklusiv medlemspris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (INDBUNDET)
Eksklusiv medlemspris kr 118

kr 149
Normalpris
kr 121
Medlemspris
SPAR
kr 31
BOG (INDBUNDET)
Eksklusiv medlemspris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (HÆFTET)
Eksklusiv medlemspris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Eksklusiv medlemspris kr 208

kr 299
Normalpris
kr 217
Medlemspris
SPAR
kr 91
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (HÆFTET)
Eksklusiv medlemspris kr 185

kr 220
Normalpris
kr 189
Medlemspris
SPAR
kr 35
BOG (INDBUNDET)
Eksklusiv medlemspris kr 124

kr 299
Normalpris
kr 142
Medlemspris
SPAR
kr 175
BOG (INDBUNDET)
Eksklusiv medlemspris kr 194

kr 270
Normalpris
kr 202
Medlemspris
SPAR
kr 76
BOG (HARDBACK)
Eksklusiv medlemspris kr 223

kr 299
Normalpris
kr 231
Medlemspris
SPAR
kr 76
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 351

kr 419
Normalpris
kr 358
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 461

kr 529
Normalpris
kr 468
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Eksklusiv medlemspris kr 315

kr 337
Normalpris
kr 317
Medlemspris
SPAR
kr 22
BOG (PAPERBACK)
Eksklusiv medlemspris kr 477

kr 619
Normalpris
kr 491
Medlemspris
SPAR
kr 142
BOG (PAPERBACK)
Eksklusiv medlemspris kr 281

kr 297
Normalpris
kr 283
Medlemspris
SPAR
kr 16
BOG (PAPERBACK)
Eksklusiv medlemspris kr 373

kr 416
Normalpris
kr 377
Medlemspris
SPAR
kr 43
BOG (PAPERBACK)
Eksklusiv medlemspris kr 438

kr 540
Normalpris
kr 448
Medlemspris
SPAR
kr 102
BOG (PAPERBACK)
Eksklusiv medlemspris kr 350

kr 386
Normalpris
kr 354
Medlemspris
SPAR
kr 36
BOG (HARDBACK)
Eksklusiv medlemspris kr 490

kr 563
Normalpris
kr 497
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Eksklusiv medlemspris kr 405

kr 474
Normalpris
kr 412
Medlemspris
SPAR
kr 69
BOG (HARDBACK)
Eksklusiv medlemspris kr 421

kr 496
Normalpris
kr 429
Medlemspris
SPAR
kr 75
BOG (HARDBACK)
Eksklusiv medlemspris kr 525

kr 810
Normalpris
kr 554
Medlemspris
SPAR
kr 285
BOG (PAPERBACK)
Eksklusiv medlemspris kr 426

kr 484
Normalpris
kr 432
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 525

kr 541
Normalpris
kr 527
Medlemspris
SPAR
kr 16
BOG (PAPERBACK)
Eksklusiv medlemspris kr 249

kr 337
Normalpris
kr 258
Medlemspris
SPAR
kr 88
BOG (PAPERBACK)
Eksklusiv medlemspris kr 232

kr 296
Normalpris
kr 238
Medlemspris
SPAR
kr 64
BOG (PAPERBACK)
Eksklusiv medlemspris kr 282

kr 341
Normalpris
kr 288
Medlemspris
SPAR
kr 59
BOG (PAPERBACK)
Eksklusiv medlemspris kr 208

kr 247
Normalpris
kr 212
Medlemspris
SPAR
kr 39
BOG (PAPERBACK)
Eksklusiv medlemspris kr 393

kr 441
Normalpris
kr 398
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 569

kr 664
Normalpris
kr 579
Medlemspris
SPAR
kr 95