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Marketing Plans
Af: Malcolm McDonald Engelsk Paperback
SPAR
kr 30
Marketing Plans
Af: Malcolm McDonald Engelsk Paperback
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.

Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It''s not difficult to spot those organizations that have failed to adopt a marketing approach!

In order for managers and students to quickly grasp the key principles, one of the world''s leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.

Using black and white cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals.

This book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley).

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An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.

Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It''s not difficult to spot those organizations that have failed to adopt a marketing approach!

In order for managers and students to quickly grasp the key principles, one of the world''s leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.

Using black and white cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals.

This book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley).

Produktdetaljer
Sprog: Engelsk
Sider: 168
ISBN-13: 9781119943136
Indbinding: Paperback
Udgave:
ISBN-10: 1119943132
Udg. Dato: 3 feb 2012
Længde: 15mm
Bredde: 171mm
Højde: 244mm
Oplagsdato: 3 feb 2012
Forfatter(e): Malcolm McDonald
Forfatter(e) Malcolm McDonald


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 168


Udgave


Længde 15mm


Bredde 171mm


Højde 244mm


Udg. Dato 3 feb 2012


Oplagsdato 3 feb 2012

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