Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Nudge
Af: Mark Egan Engelsk Hardback
SPAR
kr 7
Nudge
Af: Mark Egan Engelsk Hardback
When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.
Eksklusiv medlemspris 227 kr
Medlemspris 228 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 234 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 7 kr
Se vores konkurrenters priser her
God 15.842 anmeldelser på
When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.
Produktdetaljer
Sprog: Engelsk
Sider: 96
ISBN-13: 9781912303670
Indbinding: Hardback
Udgave:
ISBN-10: 1912303671
Udg. Dato: 15 jul 2017
Længde: 12mm
Bredde: 137mm
Højde: 208mm
Oplagsdato: 15 jul 2017
Forfatter(e): Mark Egan
Forfatter(e) Mark Egan


Kategori Psykologisk teori og skoleretninger


Sprog Engelsk


Indbinding Hardback


Sider 96


Udgave


Længde 12mm


Bredde 137mm


Højde 208mm


Oplagsdato 15 jul 2017

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (HÆFTET)
Eksklusiv medlemspris kr 219

kr 275
Normalpris
kr 225
Medlemspris
SPAR
kr 56
BOG (PAPERBACK)
Eksklusiv medlemspris kr 166

kr 201
Normalpris
kr 170
Medlemspris
SPAR
kr 35
LYDBOG
Eksklusiv medlemspris kr 79

kr 99
Normalpris
kr 81
Medlemspris
SPAR
kr 20
BOG (HARDBACK)
Eksklusiv medlemspris kr 665

kr 788
Normalpris
kr 677
Medlemspris
SPAR
kr 123
BOG (HARDBACK)
Eksklusiv medlemspris kr 211

kr 281
Normalpris
kr 218
Medlemspris
SPAR
kr 70
BOG (PAPERBACK)
Eksklusiv medlemspris kr 322

kr 331
Normalpris
kr 323
Medlemspris
SPAR
kr 9
BOG (HARDBACK)
Eksklusiv medlemspris kr 350

kr 383
Normalpris
kr 353
Medlemspris
SPAR
kr 33
BOG (PAPERBACK)
Eksklusiv medlemspris kr 115

kr 119
Normalpris
kr 115
Medlemspris
SPAR
kr 4
BOG (HÆFTET)
Eksklusiv medlemspris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (PAPERBACK)
Eksklusiv medlemspris kr 139

kr 162
Normalpris
kr 141
Medlemspris
SPAR
kr 23
BOG (PAPERBACK)
Eksklusiv medlemspris kr 227

kr 234
Normalpris
kr 228
Medlemspris
SPAR
kr 7
BOG (HÆFTET)
Eksklusiv medlemspris kr 191

kr 300
Normalpris
kr 202
Medlemspris
SPAR
kr 109
BOG (PAPERBACK)
Eksklusiv medlemspris kr 187

kr 192
Normalpris
kr 188
Medlemspris
SPAR
kr 5
BOG (PAPERBACK)
Eksklusiv medlemspris kr 188

kr 219
Normalpris
kr 191
Medlemspris
SPAR
kr 31
E-BOG
Eksklusiv medlemspris kr 54

kr 67
Normalpris
kr 55
Medlemspris
SPAR
kr 13
BOG (PAPERBACK)
Eksklusiv medlemspris kr 147

kr 168
Normalpris
kr 149
Medlemspris
SPAR
kr 21
LYDBOG
Eksklusiv medlemspris kr 112

kr 149
Normalpris
kr 116
Medlemspris
SPAR
kr 37
BOG (HÆFTET)
Eksklusiv medlemspris kr 268

kr 349
Normalpris
kr 276
Medlemspris
SPAR
kr 81
BOG (HARDBACK)
Eksklusiv medlemspris kr 431

kr 506
Normalpris
kr 439
Medlemspris
SPAR
kr 75
BOG (PAPERBACK)
Eksklusiv medlemspris kr 128

kr 134
Normalpris
kr 129
Medlemspris
SPAR
kr 6
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 105

kr 109
Normalpris
kr 105
Medlemspris
SPAR
kr 4
BOG (PAPERBACK)
Eksklusiv medlemspris kr 253

kr 261
Normalpris
kr 254
Medlemspris
SPAR
kr 8
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (HARDBACK)
Eksklusiv medlemspris kr 481

kr 552
Normalpris
kr 488
Medlemspris
SPAR
kr 71
BOG (PAPERBACK)
Eksklusiv medlemspris kr 428

kr 484
Normalpris
kr 434
Medlemspris
SPAR
kr 56
BOG (HARDBACK)
Eksklusiv medlemspris kr 750

kr 957
Normalpris
kr 771
Medlemspris
SPAR
kr 207
BOG (PAPERBACK)
Eksklusiv medlemspris kr 197

kr 249
Normalpris
kr 202
Medlemspris
SPAR
kr 52
BOG (PAPERBACK)
Eksklusiv medlemspris kr 298

kr 336
Normalpris
kr 302
Medlemspris
SPAR
kr 38
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 372

kr 438
Normalpris
kr 379
Medlemspris
SPAR
kr 66
BOG (PAPERBACK)
Eksklusiv medlemspris kr 378

kr 393
Normalpris
kr 380
Medlemspris
SPAR
kr 15
BOG (PAPERBACK)
Eksklusiv medlemspris kr 643

kr 844
Normalpris
kr 663
Medlemspris
SPAR
kr 201
BOG (HARDBACK)
Eksklusiv medlemspris kr 511

kr 630
Normalpris
kr 523
Medlemspris
SPAR
kr 119
BOG (PAPERBACK)
Eksklusiv medlemspris kr 164

kr 168
Normalpris
kr 164
Medlemspris
SPAR
kr 4
BOG (HARDBACK)
Eksklusiv medlemspris kr 260

kr 315
Normalpris
kr 266
Medlemspris
SPAR
kr 55
BOG (PAPERBACK)
Eksklusiv medlemspris kr 284

kr 303
Normalpris
kr 286
Medlemspris
SPAR
kr 19
BOG (PAPERBACK)
Eksklusiv medlemspris kr 220

kr 247
Normalpris
kr 223
Medlemspris
SPAR
kr 27
BOG (PAPERBACK)
Eksklusiv medlemspris kr 266

kr 315
Normalpris
kr 271
Medlemspris
SPAR
kr 49
BOG (PAPERBACK)
Eksklusiv medlemspris kr 250

kr 302
Normalpris
kr 255
Medlemspris
SPAR
kr 52