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Place Brand Formation and Local Identities
Af: Staci M. Zavattaro Engelsk Paperback
SPAR
kr 48
Place Brand Formation and Local Identities
Af: Staci M. Zavattaro Engelsk Paperback

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods.





It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly – or avoid branding them entirely.





This book offers a novel contribution to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.

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This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods.





It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly – or avoid branding them entirely.





This book offers a novel contribution to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.

Produktdetaljer
Sprog: Engelsk
Sider: 92
ISBN-13: 9780367785543
Indbinding: Paperback
Udgave:
ISBN-10: 0367785544
Kategori: Bysamfund
Udg. Dato: 31 mar 2021
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Oplagsdato: 31 mar 2021
Forfatter(e): Staci M. Zavattaro
Forfatter(e) Staci M. Zavattaro


Kategori Bysamfund


Sprog Engelsk


Indbinding Paperback


Sider 92


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm


Udg. Dato 31 mar 2021


Oplagsdato 31 mar 2021

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