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Product Management. Strategy, planning, marketing, organization and execution.
Af: Carsten Olesen, Jørgen Holm Engelsk Indbundet
SPAR
kr 66
Product Management. Strategy, planning, marketing, organization and execution.
Af: Carsten Olesen, Jørgen Holm Engelsk Indbundet
What does it take to be skilled at working with product management? The book "Product Management. Strategy, planning, marketing, organizing and execution" give you the answers on how to build a strong foundation for the work and how to work to improve your efforts. 

The book contains both common and new theories from a number of disciplines and concrete instructions and practical examples from the real world. The book focuses on the development of new products, as well as a strong focus on optimizing the profitability of the existing product portfolio. 

The main sections of the book:  

1.                   Product management – theory and reality? 
2.                   Organization 
3.                   Product strategy 
4.                   Product planning 
5.                   Product marketing 

The book also contains an elaborate list of literature that lists the best sources of the various disciplines; and an extended index makes the book suitable as a handbook and reference work.  

The book is a translation from the original Danish version, isbn  978-87-996252-1-5.
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What does it take to be skilled at working with product management? The book "Product Management. Strategy, planning, marketing, organizing and execution" give you the answers on how to build a strong foundation for the work and how to work to improve your efforts. 

The book contains both common and new theories from a number of disciplines and concrete instructions and practical examples from the real world. The book focuses on the development of new products, as well as a strong focus on optimizing the profitability of the existing product portfolio. 

The main sections of the book:  

1.                   Product management – theory and reality? 
2.                   Organization 
3.                   Product strategy 
4.                   Product planning 
5.                   Product marketing 

The book also contains an elaborate list of literature that lists the best sources of the various disciplines; and an extended index makes the book suitable as a handbook and reference work.  

The book is a translation from the original Danish version, isbn  978-87-996252-1-5.
Produktdetaljer
Sprog: Engelsk
Sider: 284
ISBN-13: 9788799625222
Indbinding: Indbundet
Udgave: 1
ISBN-10: 8799625229
Kategori: Salg og marketing
Udg. Dato: 18 aug 2020
Længde: 22mm
Bredde: 185mm
Højde: 255mm
Oplagsdato: 18 aug 2020
Forfatter(e): Carsten Olesen, Jørgen Holm
Forfatter(e) Carsten Olesen, Jørgen Holm


Kategori Salg og marketing


Sprog Engelsk


Indbinding Indbundet


Sider 284


Udgave 1


Længde 22mm


Bredde 185mm


Højde 255mm

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