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Public Relations in the Gulf Cooperation Council Countries
Engelsk Paperback
SPAR
kr 48
Public Relations in the Gulf Cooperation Council Countries
Engelsk Paperback

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries.





This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region.





This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.

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The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries.





This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region.





This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.

Produktdetaljer
Sprog: Engelsk
Sider: 152
ISBN-13: 9780367730765
Indbinding: Paperback
Udgave:
ISBN-10: 0367730766
Kategori: PR
Udg. Dato: 18 dec 2020
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Oplagsdato: 18 dec 2020
Forfatter(e):
Forfatter(e)


Kategori PR


Sprog Engelsk


Indbinding Paperback


Sider 152


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm


Udg. Dato 18 dec 2020


Oplagsdato 18 dec 2020

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