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Reconstructing Italian Fashion
Af: Nicola White Engelsk Paperback
SPAR
kr 33
Reconstructing Italian Fashion
Af: Nicola White Engelsk Paperback
Despite its long eclipse by Parisian couture, Italian fashion is now celebrated globally for the quality of its tailoring, fabric and design. But an Italian label was not always a yardstick for excellence. In the twenty years following the Second World War, a little known fact is that America played a key role in the development of Italy''s fashion industry. More generally known is that the Marshall Plan had a formative influence on the financial and industrial reorganization of Italian postwar reconstruction. But America''s specific influence on the regeneration of the Italian textile industry has been largely passed over, despite the meteoric rise of design houses such as Max Mara, Gucci and Prada.However, while American interest was central to the industrial and stylistic expansion of Italian fashion, the lessons learned were combined with Italian ideas and energies to create fashions with a distinctly Italian edge. This book reveals that a deliberate effort went into the development of an Italian national identity in fashion design, partially in response to American interest. Drawing on a wide range of sources, notably the testimonies of key witnesses, contemporary media reports and surviving garments, this book contributes to the scant research on twentieth century Italian dress and specifically exposes for the first time the depth of American involvement in Italian fashion in a crucial phase of its development.
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Despite its long eclipse by Parisian couture, Italian fashion is now celebrated globally for the quality of its tailoring, fabric and design. But an Italian label was not always a yardstick for excellence. In the twenty years following the Second World War, a little known fact is that America played a key role in the development of Italy''s fashion industry. More generally known is that the Marshall Plan had a formative influence on the financial and industrial reorganization of Italian postwar reconstruction. But America''s specific influence on the regeneration of the Italian textile industry has been largely passed over, despite the meteoric rise of design houses such as Max Mara, Gucci and Prada.However, while American interest was central to the industrial and stylistic expansion of Italian fashion, the lessons learned were combined with Italian ideas and energies to create fashions with a distinctly Italian edge. This book reveals that a deliberate effort went into the development of an Italian national identity in fashion design, partially in response to American interest. Drawing on a wide range of sources, notably the testimonies of key witnesses, contemporary media reports and surviving garments, this book contributes to the scant research on twentieth century Italian dress and specifically exposes for the first time the depth of American involvement in Italian fashion in a crucial phase of its development.
Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9781859733417
Indbinding: Paperback
Udgave:
ISBN-10: 1859733417
Kategori: Mode og tekstiler
Udg. Dato: 1 jun 2000
Længde: 11mm
Bredde: 235mm
Højde: 165mm
Oplagsdato: 1 jun 2000
Forfatter(e): Nicola White
Forfatter(e) Nicola White


Kategori Mode og tekstiler


Sprog Engelsk


Indbinding Paperback


Sider 224


Udgave


Længde 11mm


Bredde 235mm


Højde 165mm

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