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Research Methods in Luxury Management
Af: Kelly Meng, Michael J. G. Parnwell Engelsk Paperback
SPAR
kr 48
Research Methods in Luxury Management
Af: Kelly Meng, Michael J. G. Parnwell Engelsk Paperback

This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application.

Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning.

Research Methods in Luxury Management is essential reading for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing and luxury strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry.

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This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application.

Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning.

Research Methods in Luxury Management is essential reading for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing and luxury strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry.

Produktdetaljer
Sprog: Engelsk
Sider: 214
ISBN-13: 9781032281100
Indbinding: Paperback
Udgave:
ISBN-10: 1032281103
Udg. Dato: 13 jul 2023
Længde: 18mm
Bredde: 171mm
Højde: 245mm
Oplagsdato: 13 jul 2023
Forfatter(e) Kelly Meng, Michael J. G. Parnwell


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 214


Udgave


Længde 18mm


Bredde 171mm


Højde 245mm


Udg. Dato 13 jul 2023


Oplagsdato 13 jul 2023

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