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Respondent Centred Surveys

Af: Emma Dickinson, Laura Wilson Engelsk Paperback
SPAR
kr 55

Respondent Centred Surveys

Af: Emma Dickinson, Laura Wilson Engelsk Paperback

Achieve your survey goals by empowering your survey respondents. 

Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents’ needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data.

Drawing on their experience at the UK Office for National Statistics, the authors:

  • Show you how to design better surveys by combining social research and user experience best practice.
  • Equip you with the tools to design inclusive and accessible surveys.
  • Enable you to overcome practical research problems, including managing participant recruitment, and working to any budget.
  • Provide links to helpful web material and further reading as part of the book′s online resources.

Promoting a new way to conceptualise and conduct survey design, this book expands your theoretical thinking and shows you, step-by-step, how to put it into practice.

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Achieve your survey goals by empowering your survey respondents. 

Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents’ needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data.

Drawing on their experience at the UK Office for National Statistics, the authors:

  • Show you how to design better surveys by combining social research and user experience best practice.
  • Equip you with the tools to design inclusive and accessible surveys.
  • Enable you to overcome practical research problems, including managing participant recruitment, and working to any budget.
  • Provide links to helpful web material and further reading as part of the book′s online resources.

Promoting a new way to conceptualise and conduct survey design, this book expands your theoretical thinking and shows you, step-by-step, how to put it into practice.

Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9781529701265
Indbinding: Paperback
Udgave:
ISBN-10: 1529701260
Kategori: Forskningsmetoder
Udg. Dato: 2 dec 2021
Længde: 18mm
Bredde: 171mm
Højde: 241mm
Forlag: Sage Publications Ltd
Oplagsdato: 2 dec 2021
Forfatter(e): Emma Dickinson, Laura Wilson
Forfatter(e) Emma Dickinson, Laura Wilson


Kategori Forskningsmetoder


Sprog Engelsk


Indbinding Paperback


Sider 248


Udgave


Længde 18mm


Bredde 171mm


Højde 241mm


Udg. Dato 2 dec 2021


Oplagsdato 2 dec 2021

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