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Routledge International Handbook of Consumer Psychology
Engelsk Paperback
SPAR
kr 50
Routledge International Handbook of Consumer Psychology
Engelsk Paperback



This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.





The book is divided into seven sections, offering a truly comprehensive reference work that covers:









  • The historical foundations of the discipline and the rise of globalization






  • The role of cognition and multisensory perception in consumers’ judgements






  • The social self, identity and well-being, including their relation to advertising






  • Social and cultural influences on consumption, including politics and religion






  • Decision making, attitudes and behaviorally based research






  • Sustainable consumption and the role of branding






  • The particularities of online settings in framing and affecting behavior






The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.





The book is divided into seven sections, offering a truly comprehensive reference work that covers:









  • The historical foundations of the discipline and the rise of globalization






  • The role of cognition and multisensory perception in consumers’ judgements






  • The social self, identity and well-being, including their relation to advertising






  • Social and cultural influences on consumption, including politics and religion






  • Decision making, attitudes and behaviorally based research






  • Sustainable consumption and the role of branding






  • The particularities of online settings in framing and affecting behavior






The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Produktdetaljer
Sprog: Engelsk
Sider: 748
ISBN-13: 9781032477084
Indbinding: Paperback
Udgave:
ISBN-10: 1032477083
Udg. Dato: 21 jan 2023
Længde: 0mm
Bredde: 246mm
Højde: 174mm
Oplagsdato: 21 jan 2023
Forfatter(e):
Forfatter(e)


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 748


Udgave


Længde 0mm


Bredde 246mm


Højde 174mm

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