Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv

Selling Themselves

Af: Russell Johnston Engelsk Paperback
SPAR
kr 43

Selling Themselves

Af: Russell Johnston Engelsk Paperback

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century – rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.

Johnston''s setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry.

The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.

Eksklusiv medlemspris 306 kr
Medlemspris 310 kr
Denne pris er kun for medlemmer. Du bliver automatisk medlem når du køber til denne pris. Prøv 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 349 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 43 kr
Se vores konkurrenters priser her
God 15.881 anmeldelser på

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century – rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.

Johnston''s setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry.

The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.

Produktdetaljer
Sprog: Engelsk
Sider: 368
ISBN-13: 9781442613072
Indbinding: Paperback
Udgave:
ISBN-10: 1442613076
Kategori: Reklame
Udg. Dato: 1 feb 2012
Længde: 19mm
Bredde: 229mm
Højde: 152mm
Forlag: University of Toronto Press
Oplagsdato: 1 feb 2012
Forfatter(e): Russell Johnston
Forfatter(e) Russell Johnston


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 368


Udgave


Længde 19mm


Bredde 229mm


Højde 152mm


Udg. Dato 1 feb 2012


Oplagsdato 1 feb 2012

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (HÆFTET)
Eksklusiv medlemspris kr 200

kr 280
Normalpris
kr 208
Medlemspris
SPAR
kr 80
BOG (HÆFTET)
Eksklusiv medlemspris kr 182

kr 250
Normalpris
kr 189
Medlemspris
SPAR
kr 68
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (HÆFTET)
Eksklusiv medlemspris kr 184

kr 249
Normalpris
kr 191
Medlemspris
SPAR
kr 65
BOG (HÆFTET)
Eksklusiv medlemspris kr 172

kr 249
Normalpris
kr 180
Medlemspris
SPAR
kr 77
BOG (INDBUNDET)
Eksklusiv medlemspris kr 184

kr 299
Normalpris
kr 196
Medlemspris
SPAR
kr 115
BOG (INDBUNDET)
Eksklusiv medlemspris kr 208

kr 299
Normalpris
kr 217
Medlemspris
SPAR
kr 91
BOG (INDBUNDET)
Eksklusiv medlemspris kr 220

kr 320
Normalpris
kr 230
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Eksklusiv medlemspris kr 237

kr 349
Normalpris
kr 248
Medlemspris
SPAR
kr 112
BOG (INDBUNDET)
Eksklusiv medlemspris kr 199

kr 299
Normalpris
kr 209
Medlemspris
SPAR
kr 100
BOG (PAPERBACK)
Eksklusiv medlemspris kr 565

kr 883
Normalpris
kr 597
Medlemspris
SPAR
kr 318
BOG (HÆFTET)
Eksklusiv medlemspris kr 249

kr 329
Normalpris
kr 257
Medlemspris
SPAR
kr 80
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (HÆFTET)
Eksklusiv medlemspris kr 191

kr 269
Normalpris
kr 199
Medlemspris
SPAR
kr 78
BOG (INDBUNDET)
Eksklusiv medlemspris kr 178

kr 270
Normalpris
kr 187
Medlemspris
SPAR
kr 92
BOG (INDBUNDET)
Eksklusiv medlemspris kr 167

kr 250
Normalpris
kr 175
Medlemspris
SPAR
kr 83
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 367

kr 404
Normalpris
kr 371
Medlemspris
SPAR
kr 37
BOG (PAPERBACK)
Eksklusiv medlemspris kr 405

kr 484
Normalpris
kr 413
Medlemspris
SPAR
kr 79
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 268

kr 276
Normalpris
kr 269
Medlemspris
SPAR
kr 8
BOG (PAPERBACK)
Eksklusiv medlemspris kr 338

kr 348
Normalpris
kr 339
Medlemspris
SPAR
kr 10
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 262

kr 270
Normalpris
kr 263
Medlemspris
SPAR
kr 8
BOG (PAPERBACK)
Eksklusiv medlemspris kr 332

kr 360
Normalpris
kr 335
Medlemspris
SPAR
kr 28
BOG (PAPERBACK)
Eksklusiv medlemspris kr 376

kr 416
Normalpris
kr 380
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Eksklusiv medlemspris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Eksklusiv medlemspris kr 194

kr 224
Normalpris
kr 197
Medlemspris
SPAR
kr 30
BOG (PAPERBACK)
Eksklusiv medlemspris kr 161

kr 166
Normalpris
kr 162
Medlemspris
SPAR
kr 5
BOG (PAPERBACK)
Eksklusiv medlemspris kr 134

kr 146
Normalpris
kr 135
Medlemspris
SPAR
kr 12
BOG (PAPERBACK)
Eksklusiv medlemspris kr 562

kr 664
Normalpris
kr 572
Medlemspris
SPAR
kr 102
BOG (PAPERBACK)
Eksklusiv medlemspris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Eksklusiv medlemspris kr 341

kr 371
Normalpris
kr 344
Medlemspris
SPAR
kr 30
BOG (PAPERBACK)
Eksklusiv medlemspris kr 367

kr 404
Normalpris
kr 371
Medlemspris
SPAR
kr 37