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Strategic Corporate Communication
Af: Richard Stanton Engelsk Paperback
SPAR
kr 32
Strategic Corporate Communication
Af: Richard Stanton Engelsk Paperback
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique ''reverse engineering'' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.This textbook will be recommended reading for  advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
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This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique ''reverse engineering'' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.This textbook will be recommended reading for  advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
Produktdetaljer
Sprog: Engelsk
Sider: 210
ISBN-13: 9781137544070
Indbinding: Paperback
Udgave:
ISBN-10: 1137544074
Udg. Dato: 4 okt 2016
Længde: 18mm
Bredde: 160mm
Højde: 237mm
Oplagsdato: 4 okt 2016
Forfatter(e): Richard Stanton
Forfatter(e) Richard Stanton


Kategori Erhvervskommunikation & præsentation


Sprog Engelsk


Indbinding Paperback


Sider 210


Udgave


Længde 18mm


Bredde 160mm


Højde 237mm

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