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Take Your Company Global

Af: Nataly Kelly Engelsk Paperback
SPAR
kr 70

Take Your Company Global

Af: Nataly Kelly Engelsk Paperback
If you’re on the internet, you’re global—HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have.

Companies looking to expand used to think about “entering international markets,” but today you’re global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification—building on the presence you already have.

Kelly’s MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement:

·   MA: market availability—the size of the market opportunity within a given country
·   RA: real-time analytics—data indicating how your company is currently performing in that market
·   CA : customer addressability—the measure of your company’s ability to address the market, no matter its size

The book is based on Kelly’s experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
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If you’re on the internet, you’re global—HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have.

Companies looking to expand used to think about “entering international markets,” but today you’re global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification—building on the presence you already have.

Kelly’s MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement:

·   MA: market availability—the size of the market opportunity within a given country
·   RA: real-time analytics—data indicating how your company is currently performing in that market
·   CA : customer addressability—the measure of your company’s ability to address the market, no matter its size

The book is based on Kelly’s experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781523004430
Indbinding: Paperback
Udgave:
ISBN-10: 1523004436
Kategori: Økonomi
Udg. Dato: 26 sep 2023
Længde: 19mm
Bredde: 152mm
Højde: 230mm
Forlag: Berrett-Koehler Publishers
Oplagsdato: 26 sep 2023
Forfatter(e): Nataly Kelly
Forfatter(e) Nataly Kelly


Kategori Økonomi


Sprog Engelsk


Indbinding Paperback


Sider 240


Udgave


Længde 19mm


Bredde 152mm


Højde 230mm


Udg. Dato 26 sep 2023


Oplagsdato 26 sep 2023

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