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Talk Show Campaigns
Af: Michael Parkin Engelsk Paperback
SPAR
kr 47
Talk Show Campaigns
Af: Michael Parkin Engelsk Paperback

Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.  In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign. 

This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns.  The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations.  The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting.  Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

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Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.  In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign. 

This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns.  The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations.  The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting.  Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

Produktdetaljer
Sprog: Engelsk
Sider: 252
ISBN-13: 9781138125827
Indbinding: Paperback
Udgave:
ISBN-10: 1138125822
Kategori: Medievidenskab
Udg. Dato: 29 sep 2015
Længde: 0mm
Bredde: 229mm
Højde: 152mm
Oplagsdato: 29 sep 2015
Forfatter(e): Michael Parkin
Forfatter(e) Michael Parkin


Kategori Medievidenskab


Sprog Engelsk


Indbinding Paperback


Sider 252


Udgave


Længde 0mm


Bredde 229mm


Højde 152mm

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