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The Art of Political Storytelling

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The Art of Political Storytelling

Now in paperback and with a new Afterword offering insights into the events of 2020 and early 2021, including the pandemic, global protests, racial justice debates and the US presidential election, this book provides an original and compelling way of understanding the chaotic world of today’s politics. In our post-truth world, tapping into people’s emotions has proved far more effective than rational argument — and, as Seargeant argues, the most powerful tool for manipulating emotions is a gripping narrative. From Trump’s America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today’s successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today’s combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process.
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Now in paperback and with a new Afterword offering insights into the events of 2020 and early 2021, including the pandemic, global protests, racial justice debates and the US presidential election, this book provides an original and compelling way of understanding the chaotic world of today’s politics. In our post-truth world, tapping into people’s emotions has proved far more effective than rational argument — and, as Seargeant argues, the most powerful tool for manipulating emotions is a gripping narrative. From Trump’s America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today’s successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today’s combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process.
Produktdetaljer
Sprog: Engelsk
Sider: 280
ISBN-13: 9781350266148
Indbinding: Paperback
Udgave:
ISBN-10: 1350266140
Udg. Dato: 7 okt 2021
Længde: 24mm
Bredde: 216mm
Højde: 139mm
Forlag: Bloomsbury Publishing PLC
Oplagsdato: 7 okt 2021
Forfatter(e) Dr Philip (The Open University Seargeant, Dr Philip Seargeant


Kategori Kommunikationsstudier


Sprog Engelsk


Indbinding Paperback


Sider 280


Udgave


Længde 24mm


Bredde 216mm


Højde 139mm


Udg. Dato 7 okt 2021


Oplagsdato 7 okt 2021

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