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The Dark Side of Marketing Communications
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The Dark Side of Marketing Communications

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?

This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment.

Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.

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What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?

This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment.

Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.

Produktdetaljer
Sprog: Engelsk
Sider: 124
ISBN-13: 9781138587137
Indbinding: Paperback
Udgave:
ISBN-10: 1138587133
Udg. Dato: 29 okt 2020
Længde: 12mm
Bredde: 155mm
Højde: 234mm
Oplagsdato: 29 okt 2020
Forfatter(e) Pierre McDonagh, Tim (University of Bath Hill, Tim Hill


Kategori Sociologi: arbejde og arbejdskraft


Sprog Engelsk


Indbinding Paperback


Sider 124


Udgave


Længde 12mm


Bredde 155mm


Højde 234mm


Udg. Dato 29 okt 2020


Oplagsdato 29 okt 2020

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